Don’t miss your moment for prevention
small change big difference
Our commitment to raising awareness about breast cancer prevention continues—and this year brings another chapter of the Small Change Big Difference campaign. This October, for the first time in the brand’s history, Miss Chiquita steps out from her iconic pose in the Blue Sticker to speak directly, woman to woman, about the importance of prevention and taking care of yourself.
Watch the video to meet Miss Chiquita as real woman and discover her important message for prevention.
A woman first
After more than 80 years on the iconic Blue Sticker, Miss Chiquita is stepping into a new role. Her iconic image is unmistakable—but this time, she’s showing up first and foremost as a woman.
This shift from icon to woman reflects the depth of our commitment to encouraging all women and delivering a powerful message: Don’t miss your moment for prevention.
Even when life gets busy, every moment matters. And every small change in your daily routine—like adopting a healthier lifestyle and scheduling regular screenings—can make a big difference in your life.
Chiquita and Al Jalila Foundation partnership
At Al Jalila Foundation, the philanthropic arm of Dubai Health, we believe to fight breast cancer, everyone has a role to play. We are proud to collaborate with organisations to raise awareness and vital funds for patient care.
Our partnerships allow us to deliver life-transforming health programs to support patients on their treatment journey, and empower communities with knowledge and hope. Together, we are committed to advancing prevention, improving treatment, and ensuring that women have access to the care they deserve.
With the support of our community partners, we are paving the way for a brighter future for those affected by breast cancer in our mission to transform the lives of mothers, daughters, sisters, and wives.
Cancer Facts & Figures
According to research, breast cancer is the most common cancer among women worldwide, affecting 1 in 8 women over their lifetime. Studies also indicate that, in the UAE, the average age of diagnoses is 10 years younger than in other parts of the world. These figures highlight the importance for ongoing research and awareness efforts to stay informed of medical advancements in order to save lives.
Since inception in 2013 Al Jalila Foundation has made great strides to advance breast cancer care in the UAE investing more than AED 30 million into life-saving treatment to support 578 women and has funded 14 breast cancer research studies. Community engagement continues to increase every year with over 150 breast cancer events involving schools, corporate and government partners hosted throughout October.
Miss Chiquita's pink recipes
In collaboration with Al Jalila Foundation, we’ve created new healthy recipes to fit into your daily routine. Small moments for yourself can become meaningful habits.
From indulgent desserts to tasty savory snacks, Miss Chiquita walks you through exactly what you need and how to prepare each recipe, step by step.
Join the movement
A small change can make a big difference in women’s lives. Join Miss Chiquita in spreading this crucial message about prevention and the importance of early detection!
Be part of the movement and show your support on social media using the hashtag #SmallChangeBigDifference!
